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Davis
Group, Inc.
University
of Texas at Austin
FCB
Advertising
Siemens
Telecom
Ranbaxy
Fine Chemicals
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FCB-Ulka
Advertising,
New Delhi, India
Senior Account Executive.
May
2000 to June 2002
Account Executive. June
1999 to April 2000
FCB-Ulka
is the fourth largest advertising agency in India with Foote,
Cone & Belding Worldwide as the majority stakeholder. For someone
who is passionate about the role of advertising in the entire marketing
mix, FCB
was the perfect starting ground for me.
Senior
Account Executive. May
2000 to June 2002
- Part
of the Launch team for 'Vanish' stain remover from Reckitt
Benckiser plc- The world's number 1 company in household cleaning
products.
- Conducted
research studies including pre-testing of concepts and ads, and focus
groups on washing habits in India. Developed vendors for recruiting
focus group participants and providing competitive market research data.
- Planned
and implemented advertising (TV and Print), promotional and PR activities
during the simultaneous brand launch in 3 states.
- Researched
the feasibility of launching two new FMCG products in India: Calgon,
a water softener and Calgonit, an automatic dishwasher detergent. Initiated
compilation of a database for automatic dishwasher owners in key Cities
to directly target this niche audience.
- Conducted
ethnographic studies and secondary data collection for new business
pitches.
- Spearheaded
the online initiative for Usha,
a 100-year old consumer durable brand. Coordinated the launch of their
corporate and e-commerce website
Account
Executive. June
1999 to April 2000
- Provided
managerial support to LML Vespa- One of the largest two-wheeler brands
in India. Served as the interface between the agency and the client
- Taking client briefings, writing creative briefs, presenting to the
client, and ensuring on-schedule media releases.
- Initiated
bi-monthly brand review within the agency. Ensured monthly accounts
reconciliation and immediate billing to minimize outstanding amounts
from clients.
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