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Masters
degree
Classes
MBA
Molecular
Biology
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Department
of Advertising,
University
of Texas at Austin
Graduate
Student, August
2001 to December 2002.
Graduated with a Masters in Advertising from UT in December 2002(GPA
4.0)
Ranked amongst
the top 3 graduate programs in the country, it is the only program that offers
a dedicated sequence in Account Planning.
Focus
- My area of focus while at UT was the highly reputed
Account Planning sequence. The sequence equips one with the essential
tools and techniques required for gaining consumer insights and devising
the overall brand strategy.
- I believe
that an Account planner's role is not just limited to providing strategic
inputs or writing a brief for creating advertising. I view myself as
a brand consultant. A brand consultant who is not only interested in using research for building communication touch points but also combining these insights with
the brand's organizational strengths to provide strategic marketplace
solutions.
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