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MBA
Molecular
Biology
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Classes
All the classes at UT were taken with the intent of building strengths in:
- Learning tools & techniques for conducting Research
- Nontraditional areas like Interactive advertising and Direct Marketing
- Knowledge of consumer behavior and brand-building
Core Classes
- Account Planning (Fall 2001)
- Creative Strategies (Fall 2001)
- Qualitative & Quantitative Research (Fall
2001)
- Integrated Marketing Communications (Spring
2002)
Electives
- Consumer Behavior (Spring 2002)
- Interactive Advertising (Spring 2002)
- Advanced Account Planning (Fall 2002)
- Direct Marketing (Summer 2002)
- Media Planning (Summer 2002)
- Sociological Theories (Summer 2002)
- Global Culture and music (Fall 2002)
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