Offical website of Meenakshi Gautam
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Brand Trends

Deconstructing Brands

Interests/ Fav Brand Links



Current Interests

My current interests in the field of branding and advertising include :

Future of Branding

Globalization and the changing face of brands

Brands as culture one of my earlier write-ups on the subject here (Opens in a separate browser window)

Role of Direct-response advertising for my views here (Opens in a separate browser window)

Role of media in shaping our consumption of religion

Fav links
For Industry specific articles on brands, their future and new trends.

Center for Brand Research, University of Texas at Austin
Recent initiative of Department of Advertising, UT-Austin. Organizing first brand conference on the theme 'Branding and Re-branding in the twenty-first Century' from May 7-9, 2003.

Mckinsey Quarterly
For the larger picture and marketing trends across various industries.

Henley Center and
For a pulse of the people and understanding the changes in consumer attitudes and desires.









©2003 Meenakshi Gautam-All rights reserved.