11525 Rim Rock Trail
Austin Texas 78737
Career Profile Proven creative leadership combined with strong marketing management demonstrated by average annual sales increases greater than 10% per year since 1992 with Schlotzsky’s Deli, a $430 million company with 703 units. Brand identity design and evolution, strategic planning and administration of $20 million budget, full participation in concept evolution. Effective negotiator and teacher.
§ Creative Management and Direction
§ New Product Development
§ Media Planning
§ Consumer Promotions
§ Graphic Design
§ Supplier Relationships
§ Integrated Marketing Communications
§ Effective teacher
Past Year Highlights
|Negotiated 3-Year Austin City Limits Underwriting Sponsorship for Schlotzsky's Deli|
|Executive Creative Director and Executive Producer for Schlotzsky's Deli Austin City Limits Sponsorship spots|
|Executive Creative Director and Executive Producer for Schlotzsky's Deli 2002 Network TV spots|
|Designed and Launched New Packaging Design for Schlotzsky's Brand Potato Chips|
Employment 2000-P Schlotzsky’s Inc. Austin TX
Vice President Brand Management,
Coordinating company-wide branding and marketing initiatives with cross-functional teams and chairing brand evolution committee of 15 senior company executives. Established first interactive meeting site, developed web site philosophy and evolution plan, coordinated integrated marketing communications planning between national and regional marketing personnel and operations teams. Responsible for $20 million annual budget and brand efforts across five company subsidiaries. Voted number one sandwich concept in America for the second time in Choice in Chains annual survey by Restaurant Business Magazine. Schlotzsky’s Brand Products, a separate entity, has grown from $400,000 annual revenue in 1995 to $7.1 million annual revenue in 2000.
1998 – 2000 Schlotzsky’s Inc. Austin TX
Vice President Advertising & Creative
Launched first Network Television Advertising Campaign with $13 million media buy. Responsible for all advertising and creative output, both in-house and outsourced through design firms, independent contractors and advertising agencies. Licensing and trademark application oversight. Total of eight direct reports. During this period, Schlotzsky’s Deli was growing at the fastest rate of any restaurant chain in America. Company grew from $90 million to $430 million in six years at 24.7% compounded annual growth rate. Voted number one sandwich concept in America in Choice in Chains annual survey by Restaurant Business Magazine.
1995 – 1998 Schlotzsky’s Inc. Austin TX
Vice President Creative
Managed creative transition from private to public company when Schlotzsky’s Deli went public in 1995. Established creative job cost accounting and time management systems, initiated bidding and purchasing standards, converted department to digital production standard. Total of three direct reports. Managed all outside creative contractors, negotiated contracts.
1992 – 1995 Schlotzsky’s Inc. Austin TX
Designed and established brand identity, developed graphic standards and applications, initiated and developed in-house agency. Leveraged marketing fund value to system to provide four times as much print and broadcast support as previous year. Established package design standards for Schlotzsky’s Brand Products, retail and institutional product lines, coordinated production with suppliers. Sourced and managed free-lance resources and creative contractors. Set up fulfillment house relationship and stocking protocols.
1986 – 1992
President KarenLee&Associates Austin TX
Communication design services. Responsible for client development, creative direction, account administration and human resources. Clients included Texas Monthly, Hart Graphics, Austin AIA, Kinney Kaler Sanders & Crew Architects, Microstation Manager Magazine, High Mountain Press, and Reveille Systems.
Lecturer SW Texas State University SanMarcos TX
Taught senior advertising design creative problem solving course in art department on adjunct basis.
1984 – 1985 Utah State University Art Dept. Logan UT
and taught curriculum for graphic design program: creative problem solving
courses in advertising and graphic design topics , including basic and
advanced advertising and graphic design, typography, package design, and special
, including basic and advanced advertising and graphic design, typography, package design, and special topics
1982 – 1984 Saul Bass Herb Yager Los Angeles CA
Design projects for Girl Scout Cookies, AT&T brand identity design and product package design, Lawry’s International Foods package design, Exxon trade dress
1980 – 1982 The Weller Institute Los Angeles CA
Design projects for Standard Brands Paints, NFL Properties product packaging, Casablanca Fans
Education 2000 - University of Texas Austin TX
Doctoral program in Advertising
Coursework in Advertising, Marketing , Anthropology, and American
, Anthropology, and American Culture
1978 – 1980 Utah State University Logan UT
Master of Fine Arts in Advertising Design,
Business Administration minor emphasis
1975 – 1978 Utah State University Logan UT
Bachelor of Science in Biology
Graduated cum laude, Honors Program in three years
Austin Children’s Museum Austin TX
1997 – 2002
Austin Theatre Alliance Board Austin TX,
Executive Board Member, Board Secretary, Marketing Committee Chair, Programming Committee Chair, Gala Committee, fundraising efforts have generated tens of thousands of dollars for performing arts in region. Worked with board and staff to help develop Long Range Plan, merge two independent theatre organizations into a single management company, and develop a brand and positioning plan for the resulting entities.
Schlotzsky’s Deli Bun Run 5K Race Austin TX
Creative Direction, Brand Management for community service event in 13 cities nationwide, raised over $5 million since 1992 for children’s charities
Awards EAT and EAR Gold Award for excellence in restaurant industry advertising, television
and radio categories
Aurora Gold awards for Broadcast Advertising Excellence
Communication Arts Design Annual
New York Art Director’s Club Gold Award
Austin ADDY In-House Agency of the Year