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Davis Group, Inc.

University of Texas at Austin

FCB Advertising

Siemens Telecom

Ranbaxy Fine Chemicals



Siemens Telecom Ltd, New Delhi, India.
Marketing Officer, May 1998 to May 1999.

Siemens Telecom Ltd is a joint venture company of Siemens AG, Germany and Bharti Telecom Ltd, India marketing mobile handsets and landline phones in India.

I joined the brand Marketing team as a Management Trainee and quickly got involved in all aspects of marketing, right from New product development to Consumer loyalty management.

  • Part of brand management team interacting closely with the sales team and advertising agency.
  • Independently planned, allocated and monitored advertising and promotional budgets for various sales territories. Organized the Annual distributor and dealer conferences.
  • Designed quarterly incentive schemes for the distribution channel and sales teams to ensure sales target achievement. Prepared monthly reports on impact of sales & marketing efforts.
  • Responsible for all Corporate Communications and PR related activity including editing and publishing the company newsletter, writing press releases and coordinating press conferences.

Skills learnt

  • Using MS Excel to monitor sales & Marketing budget.
  • Using sales data to prepare monthly reports & quarterly powerpoint presentations.
  • Technical knowledge needed for printing and publishing various promotional material and ads.
  • Handling the press and journalists.


  • Organized successful product launch events single-handedly.
  • Was given independent charge of managing two sales regions and providing them with all brand marketing support.
  • Promoted within six months of joining the organization.
  • Maintained a consistent and premium brand image despite a very small marketing budget.


©2003 Meenakshi Gautam-All rights reserved.