of Texas at Austin
Telecom Ltd, New
1998 to May 1999.
Ltd is a joint venture company of Siemens AG, Germany and Bharti Telecom
Ltd, India marketing mobile handsets and landline phones in India.
the brand Marketing team as a Management Trainee and quickly got involved
in all aspects of marketing, right from New product development to Consumer
- Part of
brand management team interacting closely with the sales team and advertising
planned, allocated and monitored advertising and promotional budgets
for various sales territories. Organized the Annual distributor and
quarterly incentive schemes for the distribution channel and sales teams
to ensure sales target achievement. Prepared monthly reports on impact
of sales & marketing efforts.
for all Corporate Communications and PR related activity including editing
and publishing the company newsletter, writing press releases and coordinating
MS Excel to monitor sales & Marketing budget.
sales data to prepare monthly reports & quarterly powerpoint presentations.
knowledge needed for printing and publishing various promotional material
the press and journalists.
- Organized successful product launch
- Was given independent charge of managing
two sales regions and providing them with all brand marketing support.
- Promoted within six months of joining
- Maintained a consistent and premium
brand image despite a very small marketing budget.