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Davis Group, Inc.

University of Texas at Austin

FCB Advertising

Siemens Telecom

Ranbaxy Fine Chemicals



FCB-Ulka Advertising, New Delhi, India
Senior Account Executive
May 2000 to June 2002
Account Executive
June 1999 to April 2000

FCB-Ulka is the fourth largest advertising agency in India with Foote, Cone & Belding Worldwide as the majority stakeholder. For someone who is passionate about the role of advertising in the entire marketing mix, FCB was the perfect starting ground for me.

Senior Account Executive. May 2000 to June 2002

  • Part of the Launch team for 'Vanish' stain remover from Reckitt Benckiser plc- The world's number 1 company in household cleaning products.
  • Conducted research studies including pre-testing of concepts and ads, and focus groups on washing habits in India. Developed vendors for recruiting focus group participants and providing competitive market research data.
  • Planned and implemented advertising (TV and Print), promotional and PR activities during the simultaneous brand launch in 3 states.
  • Researched the feasibility of launching two new FMCG products in India: Calgon, a water softener and Calgonit, an automatic dishwasher detergent. Initiated compilation of a database for automatic dishwasher owners in key Cities to directly target this niche audience.
  • Conducted ethnographic studies and secondary data collection for new business pitches.
  • Spearheaded the online initiative for Usha, a 100-year old consumer durable brand. Coordinated the launch of their corporate and e-commerce website

Account Executive. June 1999 to April 2000

  • Provided managerial support to LML Vespa- One of the largest two-wheeler brands in India. Served as the interface between the agency and the client - Taking client briefings, writing creative briefs, presenting to the client, and ensuring on-schedule media releases.
  • Initiated bi-monthly brand review within the agency. Ensured monthly accounts reconciliation and immediate billing to minimize outstanding amounts from clients.


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