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University of Texas at Austin

FCB Advertising

Siemens Telecom

Ranbaxy Fine Chemicals


Siemens Telecom Ltd, New Delhi, India.
Marketing Officer, May 1998 to May 1999.

Siemens Telecom Ltd is a joint venture company of Siemens AG, Germany and Bharti Telecom Ltd, India marketing mobile handsets and landline phones in India.

I joined the brand Marketing team as a Management Trainee and quickly got involved in all aspects of marketing, right from New product development to Consumer loyalty management.

  • Part of brand management team interacting closely with the sales team and advertising agency.
  • Independently planned, allocated and monitored advertising and promotional budgets for various sales territories. Organized the Annual distributor and dealer conferences.
  • Designed quarterly incentive schemes for the distribution channel and sales teams to ensure sales target achievement. Prepared monthly reports on impact of sales & marketing efforts.
  • Responsible for all Corporate Communications and PR related activity including editing and publishing the company newsletter, writing press releases and coordinating press conferences.

Skills learnt

  • Using MS Excel to monitor sales & Marketing budget.
  • Using sales data to prepare monthly reports & quarterly powerpoint presentations.
  • Technical knowledge needed for Printing and publishing various promotional material and ads.
  • Handling the press and journalists.


  • Organized successful product launch events single-handedly.
  • Was given independent charge of managing two sales regions and providing them with all brand marketing support.
  • Promoted within six months of joining the organization.
  • Maintained a consistent and premium brand image despite a very small marketing budget.


©2003 Meenakshi Gautam-All rights reserved.