|
University
of Texas at Austin
FCB
Advertising
Siemens
Telecom
Ranbaxy
Fine Chemicals
|
Siemens
Telecom Ltd, New
Delhi, India.
Marketing
Officer,
May
1998 to May 1999.
Siemens Telecom
Ltd is a joint venture company of Siemens AG, Germany and Bharti Telecom
Ltd, India marketing mobile handsets and landline phones in India.
I joined
the brand Marketing team as a Management Trainee and quickly got involved
in all aspects of marketing, right from New product development to Consumer
loyalty management.
Profile
- Part of
brand management team interacting closely with the sales team and advertising
agency.
- Independently
planned, allocated and monitored advertising and promotional budgets
for various sales territories. Organized the Annual distributor and
dealer conferences.
- Designed
quarterly incentive schemes for the distribution channel and sales teams
to ensure sales target achievement. Prepared monthly reports on impact
of sales & marketing efforts.
- Responsible
for all Corporate Communications and PR related activity including editing
and publishing the company newsletter, writing press releases and coordinating
press conferences.
Skills
learnt
- Using
MS Excel to monitor sales & Marketing budget.
- Using
sales data to prepare monthly reports & quarterly powerpoint presentations.
- Technical
knowledge needed for Printing and publishing various promotional material
and ads.
- Handling
the press and journalists.
Achievements
- Organized successful product launch
events single-handedly.
- Was given independent charge of managing
two sales regions and providing them with all brand marketing support.
- Promoted within six months of joining
the organization.
- Maintained a consistent and premium
brand image despite a very small marketing budget.
|
