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Masters degree



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Molecular Biology



Department of Advertising, University of Texas at Austin
Graduate Student, August 2001 to December 2002.

I recently graduated with a Masters in Advertising with a concentration in Account Planning from UT (GPA 4.0)

Ranked amongst the top 3 graduate programs in the country, it is the only one that has a dedicated sequence in Account Planning.


  • My area of focus while at UT was the highly reputed Account Planning sequence. The sequence equips you with the essential tools and techniques needed for gaining consumer insights and devising the overall brand strategy.
  • I believe that an Account planner's role is not just limited to providing strategic inputs or writing a brief for creating advertising. I view myself as a brand consultant who is not only interested using research for building communication touch points. But rather in combining these insights with the brand's organizational and external environment for strategic marketplace solutions.




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