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Masters degree




Molecular Biology



Department of Advertising, University of Texas at Austin
Graduate Student, August 2001 to December 2002.

Graduated with a Masters in Advertising from UT in December 2002(GPA 4.0)

Ranked amongst the top 3 graduate programs in the country, it is the only program that offers a dedicated sequence in Account Planning.


  • My area of focus while at UT was the highly reputed Account Planning sequence. The sequence equips one with the essential tools and techniques required for gaining consumer insights and devising the overall brand strategy.
  • I believe that an Account planner's role is not just limited to providing strategic inputs or writing a brief for creating advertising. I view myself as a brand consultant. A brand consultant who is not only interested in using research for building communication touch points but also combining these insights with the brand's organizational strengths to provide strategic marketplace solutions.




©2003 Meenakshi Gautam-All rights reserved.