My current interests in the field of branding and advertising include :
Future of Branding
Globalization and the changing face of brands
Brands as culture creators....read one of my earlier write-ups on the subject here (Opens in a separate browser window)
Role of Direct-response advertising for brands.......read my views here (Opens in a separate browser window)
Role of media in shaping our consumption of religion
for Brand Research, University of Texas at Austin
©2003 Meenakshi Gautam-All rights reserved.